If they were interested in my location they could request location data. What are the odds they are doing this to directly market products to people based on health data?
Inb4 “They already do that based on what you regularly purchase”
Of course, yes they do. This appears to be one more layer on top of it. And surely they wouldn’t share that information with the pharmacy, right?
That sounds pretty plausible I’ll give you that, and strictly speaking in iOS if they were gathering BMI and that type of data it would come up as a request for “Health”
So with that said to purpose would this information serve them given the way you described it? And is there any guarantee that it wouldn’t also be used to further build their marketing profile? Not trying to be argumentative, you have me genuinely curious now.
Nah, fuck em. Even the less sophisticated Wi-Fi approach is skeevy as fuck. I should just trust that the will only do what they say when given more than they need? Absolutely not. They might, but I wouldn’t rely on it.
You know, I almost thought for a minute there was going to be a chance there was something cool behind it, like, “it can guide you to the exact location of a product that you’re looking for with x,y,z precision such as how AirTags work” or, “they look at data to optimize placement of items in the store to make it easier for people to find things efficiently” but it’s actually just another degree of shittyness. That stinks.
Sorry to dissappoint.
As for purpose, it is just a higher fidelity, deeper hook into measuring you as a consumer.