My mom always took her coffee black, so did my grandma, so I think it imparted onto me. For me I like the bitterness, when I take a sip of my morning coffee and it hits there’s nothing like it.
Over the years I’ve tried to get into sugared coffees and I still keep coming back to black. Although every now and then iced coffee with creamer and sugar is a good treat.
I used to drink black coffee (the only correct way to drink coffee, fyi). Then I lived in madagascar where they made half their coffee sugar. I couldn’t go back. Now I even add milk, like a failure.