Twitter is being rebranded as X
www.theverge.com
The bird site may lose its logo on Monday.

🙄

    • Big P@feddit.uk
      0·
      2 years ago

      It’s funny because Facebooks rebranding to Meta spouted the exact same BS about the metaverse being a platform for everything, something something AI, etc etc and it failed publicly and hard

  • katy ✨@lemmy.blahaj.zone
    0·
    2 years ago

    The one upside of this is that Tucker Carlson spent so much money rebranding to Tucker on Twitter and now it’s wasted

    • Doug [he/him]
      0·
      2 years ago

      I doubt anyone will want to see Tucker on X past the first couple minutes of hilarity.

      But I’m old and I think they call that Molly now

  • Metaright@kbin.social
    0·
    2 years ago

    Pay $44 billion for a brand

    Literally destroy the brand

    This is more baffling than accidentally destroying the brand, like he’s been doing.

    • TheYang@lemmy.ml
      0·
      2 years ago

      Depends.

      If he thinks Twitter is irreperably dying, this may be a way, in which he can get out of repaying the loans he used to (partially) fund the buyout of twitter.

        • BeigeAgenda@lemmy.caBanned
          0·
          2 years ago

          The lenders lawyer arrives at the Twitter office:

          Lawyer: This is Twitter, is it?

          Musk: (with a fake mustache) No, it’s X.

            • BeigeAgenda@lemmy.caBanned
              0·
              2 years ago

              That makes me think of the theory about Saudi Arabia and probably other countries have had it in for Twitter since Arab Spring.

              So this is just Elon doing as instructed: “Make Twitter disappear, but make it look like an accident”

        • TheYang@lemmy.ml
          0·
          2 years ago

          depends how the loans worked.
          I was assuming his majority shares of X (ex Twitter) collateral.
          And that that he could just go “yeah, go on, collect on your collateral, I don’t mind”, because it’s not worth anything anymore.

          But admittedly I have no Idea how the contracts were drawn up, if this is possible and if his other money would be available to collect on.

      • agentsquirrel@beehaw.org
        0·
        2 years ago

        If you’re thinking this an “artist formerly known as Prince” sort of thing where Prince got out of a contract, I’m sure all the debt holders have the proper legal verbiage to have agreements remain valid in the event of a name change.

      • milkjug@beehaw.org
        0·
        2 years ago

        At some point some creditor should be desperate enough to do a margin call, since the loan collateral is next to worthless.

    • sol@thelemmy.club
      0·
      2 years ago

      No rich person is actually smart, they are all addicted to money and can’t get help over it. But their moves in the business world are all calculated, this guy is doing exactly what he wants to do and their goal is to make money not to lose them.

        • sol@thelemmy.club
          0·
          2 years ago

          They are lucky because the average person won’t even bother checking out on wikipedia how they become so rich

        • ObiGynKenobi@beehaw.org
          0·
          2 years ago

          Lucky, or in Elmo’s case, born with a platinum spoon in his mouth thanks to daddy’s apartheid emerald mines.

          • Doug [he/him]
            0·
            2 years ago

            That’s a very big part of it.

            When fucknugget wanted to start a company he had plenty of credit either on his own, with his name, or both. If he blew 50k in an attempt he could try again next week.

            If I blew 50k I’d be homeless.

            It’s way easier to high stakes gamble when you won’t notice you lost.

        • sol@thelemmy.club
          0·
          2 years ago

          Money are an addiction just like smoke, sex or drugs. If you can’t cope with being addicted to gold at the end of the day you are dumber than some kids

      • ipkpjersi@lemmy.one
        0·
        2 years ago

        this guy is doing exactly what he wants to do and their goal is to make money not to lose them.

        How does this make him money exactly? lol

        He is literally just killing off his website.

        • Banzai51
          0·
          2 years ago

          I’m waiting for the next step when he tries to add features to make X whatever he envisions. Oh, those devs I fired. Hey, why can’t we hire anyone? No one wants to work.

        • sol@thelemmy.club
          0·
          2 years ago

          My guess: the same way the now called Meta benefited from stalling facebook and moving people to their other platforms like instagram. These marketers perceive everything in market terms, twitter is old and they need to release a brand new product to hook people up

  • Gormadt@lemmy.blahaj.zone
    0·
    2 years ago

    Ffs

    Yes change the name and iconic logo of a huge corporation, that will go over great.

    If he hadn’t demonstrated his incompetence earlier I’d think it was intentional.

    I still think there’s a bit of intent to destroy the company but it’s kinda hard to tell.

    • poorsocialskills@lemmy.ml
      0·
      2 years ago

      There’s a woman over on Mastodon making the argument that he’s trying to destroy it so it can’t be used to organize left-leaning political action (fundraising, activism, issue messaging, etc) any longer. She makes a compelling argument.

      • blazera@kbin.social
        0·
        2 years ago

        he bought it pretty soon after a meeting with Putin, while the Ukraine invasion was fresh and international support was rallying on Twitter. So, blackmail, bribery, buy up Twitter and immediately gut it.

      • bedrooms@kbin.social
        0·
        2 years ago

        I don’t buy that. He tried to cancel the purchase. He’s also losing money, and so it’s definitely not a 3D chess.

          • DJDarren@beehaw.orgEnglish
            0·
            2 years ago

            He’s the consummate failson. Rich enough that he’ll never actually experience any tangible negativity from his various ventures, if he has a skill, it’s in self-publicity and (historically) throwing money at ventures that are already on an upward trajectory.

            But I feel that all the cocaine and being surrounded by Yes Men have led to him tipping over the edge.

        • qwertyqwertyqwerty@lemmy.one
          0·
          2 years ago

          Didn’t Twitter almost take him to court if he didn’t follow through with the purchase? I think he got caught in his over investment in Twitter last year, and rather than go through a trial with discovery (I think he NEEDED to follow through to avoid this specifically), he decided to go through with the purchase. I wonder what the hell they would have found during a trial discovery that made him sink $44B.

          But what he’s doing now? I don’t think it’s related to that. I think it might be to help manipulate stocks, as we have seen him do several months back. Maybe he thinks that destroying left-leaning political action saves him in taxes? He destroyed public transportation in California just so people would theoretically purchase more Tesla cars. Nothing is beyond being trampled by Musk if he thinks he can benefit by stumbling over the other side of the corpse.

          • Banzai51
            0·
            2 years ago

            Yeah, he was way too cavalier with the documents he signed while negotiation with Twitter. It would have cost him $1Billion to back out. But that is a bargain compared to what he had to do to come up with the $44B he paid for Twitter.

        • Banzai51
          0·
          2 years ago

          Not only that, it would have been easier and cheaper to just shut the whole thing down after taking ownership. His very public (mainly by his own tweeting) stewardship of Twitter is damaging to his reputation, and the reputation of his other businesses. The reality is, he just is that dumb.

          • anlumo@feddit.deEnglish
            0·
            2 years ago

            If he’d just shut it down, he probably would have been personally liable for Twitter’s debt, because he didn’t even try.

          • regul@lemm.ee
            0·
            2 years ago

            His net worth has only gone up since he bought it, iirc. Tesla will continue to print money at least for a little while until other automakers catch up on EVs. SpaceX doesn’t seem to have any viable competitors, and both sides of the aisle agree on privatizing space, so that’s a big growth industry. This is the unfortunate fact of capitalism in general and late-stage capitalism in particular.

            • Ech@lemm.ee
              0·
              2 years ago

              His net worth has only gone up since he bought it, iirc

              It absolutely didn’t. His net worth dropped over 50% in the months following the purchase. It’s back up above $200b at this point according to Forbes, but he’s still down from his pre-purchase state.

      • Nepenthe@kbin.social
        0·
        2 years ago

        I’d believe it if I hadn’t already heard of Musk being the type to fire workers in his line of sight at pure random simply to fire someone. It apparently got so bad that aids would plan the route he would take to the meetings around having as few victims as possible out in the open.

        It would be a smart move for anyone, and he is succeeding to a good extent (they’ll just go elsewhere?), but I think that’s just a happy accident of his. I feel like he’s really just using it as a chew toy so he can feel all big and important with the headlines. If he were being journalistically gray rocked, I wonder what he’d do.

      • Big P@feddit.uk
        0·
        2 years ago

        The issue with that argument is… Why? He is a business man, activism generally doesn’t effect him, tesla cars are generally liked by left leaning middle class, why would he spend so much money to destroy something?

        • Ganbat@lemmyonline.com
          0·
          2 years ago

          One factor is his obsession with crypto and Blockchain shit. Left-wing activism generally stands against that stuff because of the environmental impact. Additionally, right-wing political movements recently have been lowering safety standards in business. Bad for the worker, but great for the bottom line.

      • Xerø@infosec.pub
        0·
        2 years ago

        I’ve been saying the same thing in multiple Lemmy posts and on Mastodon. Twitter and Reddit were both used by progressives to organize.

    • fearout@kbin.social
      0·
      2 years ago

      I saw this article posted in another thread and it seems to explain a lot. Not sure how close it is to reality, but it looks like nostalgia is at least a partial reason for this change.

      Yep. Fucking nostalgia.

  • Gnubyte@lemdit.com
    0·
    2 years ago

    I went and deactivated my twitter accounts today. I got Lemmy and when I do my own servers via my own app, I’ll enjoy a twitter alternative again. Edit: Im saying this because my mind went to action not bitching. I think the X rebrand is like a sign of the times and the official “okay twitters dead” moment.

    • frog 🐸@beehaw.org
      0·
      2 years ago

      Last week I deactivated both my Twitter account and my Facebook/Instagram/Threads account, and it was truly a joyous experience. Just the sheer “screw you all” glee of it all. 10/10 would recommend.

  • Gacrux@lemm.ee
    0·
    2 years ago

    alright now we’re gonna have quite a big discussion as to what “x server” means. x11? twitter?

    “guys x servers are down!”
    “have you checked your .xinitrc? did you start x?”
    “whats an x innit racecar? the x servers are down!”
    “how do you use x without knowing what an .xinitrc is… oh”

    meanwhile reddit gonna rename themselves to “wayland”

  • Aimhere
    0·
    2 years ago

    I want to know, what are “tweets” and “tweeting” going to be relabeled as?

    I can just see conversations like:

    “Dude, did you see the latest X from Eminem?” “Yeah, I re-X’d it to all my buds!”