How would a company decide that something should be “legitimate interest” vs “consent”?
EDIT: Definition of “Legitimate Interest”, when hovering over the question mark.
How does legitimate interest work?
Some vendors are not asking for your consent, but are using your personal data on the basis of their legitimate interest.
Advertisers believe they are doing you a favour by using personal information to serve “better” ads that would be more “interesting” to you.
I’ll “legitimately” decline then.