In a new report, accounting firm PwC diagnoses plateauing streaming revenue per user, forecasts ad revenue to hit $1 trillion, and calls business model reinvention "an existential imperative."
  • zabadoh@ani.socialEnglish
    8·
    4 months ago

    The bad news is we may be forced to buy movie tickets just for the theaters’ AC in order to survive the heat. The movie would be a pleasant side effect.

  • ConstableJellyEnglish
    3·
    4 months ago

    forecasts ad revenue to hit $1 trillion

    I didn’t go to the theater for a few years due to both the pandemic and a new baby. When I did return for the first time last year, I was truly shocked at how many ads there are now at the major chains before curtain draw. It used to be ads before showtime, then trailers when the lights dimmed at showtime. Now it seems like there are just as many trailers as there were before, but intercut by an equal number of ads, so the time between showtime and actual movie start is ridiculous.

    • MeatsOfRage@lemmy.worldEnglish
      3·
      4 months ago

      I usually roll in about 10-15 mins after the listed time now. Trailers I enjoy, giant Jeep ads not so much.