As I understand the story, Michelin made tires for cars… and people drive in cars. Maybe if people had a handy guide that told them all the best places to eat, they’d start driving to those places… thus the Michelin Guide was born!
Thats some deep state level stuff. What if restaurants recommended tyres so people could continue to drive to their restaurant without worrying about safety.
That’s no deep state level stuff, what the top comment describes is just what happened. Back in the day (60’s), advertising was very different from now. Some advertisements were quite long and explained the product in some depth, more like an infomercial. Others were meant to be useful or entertaining with the product more off to the side, like the michelin stars. Soaps are also a good example of this. Soap companies used to make elaborate household dramas to target their primary customers: Housewives. That is why we call soaps soaps, because the genre was invented/vastly utilized by soap companies.
As I understand the story, Michelin made tires for cars… and people drive in cars. Maybe if people had a handy guide that told them all the best places to eat, they’d start driving to those places… thus the Michelin Guide was born!
https://en.m.wikipedia.org/wiki/Michelin_Guide
There is also an interesting video by tasting history about this: https://youtu.be/-Y_TWPbmiRE
IIRC these even used the guide in a world war because of how good the maps in it were.
I deadass thought the tire company and the restoraunt rating system were two completely different and unrelated things. Wow
I thought so too for the longest time. My wife is a chef though, so it’s come up a couple of times since we got together…
Thats some deep state level stuff. What if restaurants recommended tyres so people could continue to drive to their restaurant without worrying about safety.
That’s no deep state level stuff, what the top comment describes is just what happened. Back in the day (60’s), advertising was very different from now. Some advertisements were quite long and explained the product in some depth, more like an infomercial. Others were meant to be useful or entertaining with the product more off to the side, like the michelin stars. Soaps are also a good example of this. Soap companies used to make elaborate household dramas to target their primary customers: Housewives. That is why we call soaps soaps, because the genre was invented/vastly utilized by soap companies.