Active suspension is software, just like Photoshop is. You need to pay subscription fee for Photoshop now, and BMW wants a subscription fee for their active suspension software too. Rent seeking and Enshittification.
Except that you have to have special way more expensive shocks to have adaptive suspension compared to fixed. It’s like being sold an I3 CPU for the price of an I9 cpu while being told you can pay a subscription to upgrade to the full performance
And BMW is one of the most valuable car brands out there. I don’t get why you’re pretending that BMW is some unknown entity. Unfortunately, many people will swallow BMW’s bullshit.
I feel like in this case it’s more like everyone gets sold i9 hardware, but can choose to pay the i3 price for it with locked out features, then decide later to pay the subscription to unlock the i7 or i9 performance. It has advantages for the manufacturer in that there are fewer options to account for at build time and additional revenue later on. I still think it’s a terrible model that should be summarily rejected by customers, but I see why they are trying it.
Yeah they’re totally not charging you for the expensive suspension they’re installing in your car in the hopes that you’ll pay a subscription to use it. 100% not included in the price, clearly no one would ever do that
At least with Photoshop (as bad as the model is), at least they are actually running the software and storing and backing up the associated data for it.
With the car, it’s all local to the car without BMW having to incur any expense for that functionality to keep going.
Active suspension is software, just like Photoshop is. You need to pay subscription fee for Photoshop now, and BMW wants a subscription fee for their active suspension software too. Rent seeking and Enshittification.
Except that you have to have special way more expensive shocks to have adaptive suspension compared to fixed. It’s like being sold an I3 CPU for the price of an I9 cpu while being told you can pay a subscription to upgrade to the full performance
Btw, Intel has tried this practice before, and I believe still is doing it for some Xeons.
Intel is a unique name with unique products globally, who the fuck is BMW globally?
That’s not an excuse for Intel to be shady…
And BMW is one of the most valuable car brands out there. I don’t get why you’re pretending that BMW is some unknown entity. Unfortunately, many people will swallow BMW’s bullshit.
I feel like in this case it’s more like everyone gets sold i9 hardware, but can choose to pay the i3 price for it with locked out features, then decide later to pay the subscription to unlock the i7 or i9 performance. It has advantages for the manufacturer in that there are fewer options to account for at build time and additional revenue later on. I still think it’s a terrible model that should be summarily rejected by customers, but I see why they are trying it.
Yeah they’re totally not charging you for the expensive suspension they’re installing in your car in the hopes that you’ll pay a subscription to use it. 100% not included in the price, clearly no one would ever do that
Nobody is giving away i9 hardware at i3 prices otherwise everyone would buy the cheapest model and part it out for massive profit.
At least with Photoshop (as bad as the model is), at least they are actually running the software and storing and backing up the associated data for it.
With the car, it’s all local to the car without BMW having to incur any expense for that functionality to keep going.