Probably already a thing, but I worked in a brewery for a little bit, and there’s this thing called contract brewing where you get another brewery to make beer for you and then you sell it under your branding.
So we find some brewery, have them make a couple batches of the cheapest ass pale ale they can (pale ale is probs the cheapest beer you can make on scale), and then slap labels that say “Anti-Woke Beer, No SOY! Made with Liberal Tears!” And sell it and get $$$.
Just do “Black Rifle Coffee” but for beer. Along with the price spike for tactical labeling and lettering, make sure it deliberately tastes horrible because things tasting good makes men weak or something.
weak men make bad beer
bad beer makes strong men
etc etc
I wonder if they made a mistake on not also branding their 200mg espresso cans to suburban mothers and college kids