That’s funny and I’m sure you know this but for purposes of discussion -

Think about a couple common examples:

I would pay like a thousand dollars not to wash clothes by hand for a few years.

You see washing machines are like $500-$1000, you buy, you’re happy.

I’d pay five bucks to have a sweet dark tasting liquid in my mouth and not be as tired.

Cha-ching, Starbucks makes a sale.

So even rational consumers often make purchases when their expected utility/satisfaction exceeds the monetary cost.