The alternate YT frontends on my PC stopped working for a while and I couldn’t get my adblocker to work on YT so I just endured the ads for a while, and while really all the ads are profoundly annoying, this one annoyed me especially.
Transcript in Norwegian
Kvinne: Hanen eller egget? Nå kan vi faktisk velge.
Fortellerstemme: Hvert år har millioner av hanekyllinger blitt avlivet i Norge, fordi de ikke kan legge egg. Nå kan hanekyllingeggene plukkes ut lenge før de klekkes, med en ny teknologi som gjør det mulig å se kjønnet etter at egget er befruktet.
Kvinne: For det skal alltid være godt å velge [merke].
Liten tekst nederst på skjermen: Gjelder alle [merke]-egg fra 2025.
Own translation
Woman: The rooster or the egg? We can actually choose now.
Narrator: Every year, millions of cockerels have been euthanized in Norway because they cannot lay eggs. Now, cockerel eggs can be plucked out long before they hatch, using a new technology that makes it possible to see the sex after the egg is fertilized.
Woman: Because it should always be good to choose [brand].
Small text at the bottom of the screen: Applies to all [brand] eggs starting 2025.
The fucking audacity of making an ad where you just straight-up say your business savagely murders millions of baby animals a year and is still murdering baby animals at an industrial scale literally at the present moment, only to then act like this is the brand you should choose if you care about animal welfare — because “hey, at least they’re gonna stop savagely murdering millions of baby animals In A Few Months.”
Sexing unhatched eggs improves their profit margins. This brand was perfectly fine with mass murder for years, there’s absolutely nothing to indicate that anything has fundamentally changed about them. There is no good egg brand to choose if you care about animal welfare because the industry is fundamentally exploitative of animals. Why the fuck would an egg brand even attempt to pull an animal welfare angle in its advertising‽ Why the fuck would the actress and the narrator and the scriptwriter and the cinematographer and the sound designer and the 3D animator and the VFX guy and the director and whoever else, think that this ad would do anything other than make people question whether they should eat eggs at all‽
Holy Hell I need to become a vegan like yesterday, this shit is fuuuucked.
Would you like to share your story of how you became vegan?
Sure, though I’m going to omit a number of details and drastically simplify things.
I stopped eating meat very early in the pandemic because I could no longer intellectualize my way around the cognitive dissonance of having the contents of the IPCC reports/summaries in my head and the taste of the meat in my mouth. This was the a fairly easy transition because I like cooking and I was already eating lots of food with beans in it. I spent some time shamefully addicted to cheese, kinda-half-thinking that the vegans who bullied me on this site (and for my pizzaposting in the old sub) were correct but (because of a spiritual and intellectual laziness that I’m working really hard on) I refused to properly educate myself about why they were right. Around 2021 a good friend went vegan after a series of acid trips in which much of their spirituality and moral philosophy reoriented. I’m most grateful that they were willing to patiently bully me into confronting my own hypocrisy and accepting the discomfort in that kind of introspection. Once I did that in a serious way, it became undeniably clear that my convictions that all humans have the right to clean air, water, sustenance, shelter, medicine, education/information, and the complete product of their labor is really a corollary to a more general principal guaranteeing these kinds of rights to all living beings.
Actions/outcomes that helped push me in this direction:
-learning biology, chemistry, neuroscience, and maths
-taking lots of LSD, mushrooms, and some DMT over a period of years (I think this has made it easier to keep my mind open even when subconscious psychological machinery would reflexively close it to prevent discomfort and in tandem with the contemplation I’ve done on these substances has inculcated a powerful disgust for delf-deception, hypocritical thought)
-hiking and learning about wilderness/conservation
-seeing how hard the US national park service works mules and horses used to move supplies and do infrastructure maintenance in incredibly hazardous positions where a small misstep by a different animal that they’re tied to could cause them to land a hoof wrong around a sharp chunk of rebar sticking up out of a poorly-maintained trail step/berm just a few minutes after talking about the negative impacts of motorboats and helicopters on the local wildlife
-practicing cooking (especially beans in a pressure cooker) as often as I could