Sony is also really good at this. With the PS2 against the Dreamcast, they walked on stage, said “$299”, and walked off. Later, the PS3 was struggling against the XB360, but then the Red Ring of Death issues popped up and they pulled way ahead. Microsoft then tries a bunch of Kintect crap with the next generation, and Sony says “do you want to play games? Buy a PS4. It will play games” and they win that generation outright.
Tons of other problems with Sony, but they are masters of taking advantage of competitors’ mistakes.
Having a usable product while your opponents continually shoot themselves in the foot is a viable market strategy.
Valve Corporation has entered the chat.
Sony is also really good at this. With the PS2 against the Dreamcast, they walked on stage, said “$299”, and walked off. Later, the PS3 was struggling against the XB360, but then the Red Ring of Death issues popped up and they pulled way ahead. Microsoft then tries a bunch of Kintect crap with the next generation, and Sony says “do you want to play games? Buy a PS4. It will play games” and they win that generation outright.
Tons of other problems with Sony, but they are masters of taking advantage of competitors’ mistakes.
What is this strategy called?
“Basic competence?”
The best strategy there is