In John Harvey Kellogg’s case, it was even worse. Much like the guy who invented graham crackers, it was “So drunkenness leads to cirrhosis, gluttony leads to obesity, pre-condom promiscuity leads to syphilis, sports lead to injuries, and laziness leads to being a soft couch potato. Clearly this means that pleasure is actually bad and you should make sure you don’t eat anything that tastes good, don’t drink, don’t lift weights, never have sex except to produce one or two children, don’t play sports, don’t listen to music, don’t have fun, don’t enjoy anything”