• useyourmainfinger@lemmy.world
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    1 day ago

    Thanks for posting the budget and box office figures, does that include marketing at all? because that might throw a different light on it a fair bit …

    • TheImpressiveX@lemmy.mlOPM
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      23 hours ago

      Movie budgets usually don’t include the marketing costs, as that information is almost never revealed to the public. But to find out how much money a film would need to be profitable, a good guess is to multiply the budget by 2.5.

      For example, a $100 million film would need to make at least $250 million to break even.

      But this isn’t a hard-and-fast rule, as no one can really be certain of the marketing budget.

      EDIT: Typo.