The rapid spread of artificial intelligence has people wondering: who’s most likely to embrace AI in their daily lives? Many assume it’s the tech-savvy – those who understand how AI works – who are most eager to adopt it.
Surprisingly, our new research (published in the Journal of Marketing) finds the opposite. People with less knowledge about AI are actually more open to using the technology. We call this difference in adoption propensity the “lower literacy-higher receptivity” link.
Odd way of phrasing this. It’s not like as you start knowing less about AI, your trust on it increases. It’s the other way around: the more you know, the less you trust.
I’m aware from a strictly formal logic point-of-view these are technically the same but the cognitive impact of how the message is delivered seems relevant.
