I feel like the 2010s are the first decade in 100 years that doesn’t have a recognizable aesthetic or vibe.
Every decade since the Roaring Twenties had its own recognizable culture, visual aesthetic, music and so on. In the 2010s, the Internet allowed us to become cultural omnivores. It’s good that everybody had access to whatever niche subculture they enjoy but it also meant that there was no more monoculture that we all shared.
fucking obviously this has been a process that has happened since decades. What I am saying is that the internet has given the industry such deep and granular analytical view of the consumer that there just isn’t any further room for change in that system.
The cool thing is that if you believe in Marxism there never was room for change in that system because the base (what we can possibly make and who decides what to make) determines the superstructure (culture).
You’re simply complaining about the change in strategy of selling cultural commodities, something that you never had a say in.
When I wrote “change” I obviously didn’t mean the fucking revolution, I meant that there’s no more space for mass culture to go. And sure if I lived in 1915 I’d think that would obviously be good because that’d mean capitalism was at its end but I sadly have to live in 2025 where we’ll destroy our planet before that happens