cross-posted from: https://lemmy.world/post/24874049

Summary

Twin Cities Pride raised over $50,000 after cutting ties with Target over the retailer’s rollback of diversity, equity, and inclusion (DEI) initiatives.

Target ended anti-discrimination efforts and programs supporting minority-owned businesses, prompting backlash.

The Pride group, which had Target as a sponsor for 18 years, prioritized sending a message over financial concerns.

Target’s move follows a broader corporate shift away from DEI amid pressure from the Trump administration, which has aggressively opposed such policies in both the public and private sectors.