Summary

European Union officials propose holding retailers such as Temu, Shein, and Amazon Marketplace accountable for dangerous and illegal products sold to consumers.

A draft proposal requires platforms to provide customs data before goods enter the EU, enabling authorities to inspect shipments and enforce safety standards.

New reforms shift import responsibilities from individual buyers to online platforms, mandating collection of duties, VAT, and compliance with comprehensive strict EU regulations.

Officials warn that these changes could improve consumer safety and reduce harmful imports, while prompting legal debates and challenges for e-commerce firms.