The planned blackout is scheduled to run from 12 a.m. EST through 11:59 p.m. EST on Friday. The activist group advised customers to abstain from making any purchases, whether in store or online, but particularly not from big retailers or chains. It wants participants to avoid fast food and filling their car gas tanks, and says shoppers with emergencies or in need of essentials should support a local small business and try not to use a credit or debit card.
Sorta. It’s generally understood that luxuries and services suffer the most while necessities of course are just purchased later.
Think of it like this: you cancel your date night and have dinner at home.
The movie theater doesn’t get ticket sales. The restaurant doesn’t sell some meals and liquor. The gas station sells one round trip less of gasoline.
What does happen is a grocery store makes a fraction of what those sales would have been the next day, but they also paid the same wages for no sales the day of.
Etc etc.