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Bluesky is built on a protocol intended to mitigate this problem. The AT Protocol describes itself as “an open, decentralized network for building social applications”. The problem is that, […] “A federatable service isn’t a federated one”. The intention to create a platform that users can leave at will, without losing their social connections, does not mean users can actually do this. It’s a technical possibility tied to an organisational promise, rather than a federated structure that enables people to move between services if they become frustrated by Bluesky.

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The problem is that, as Doctorow observes, “The more effort we put into making Bluesky and Threads good, the more we tempt their managers to break their promises and never open up a federation”. If you were a venture capitalist putting millions into Bluesky in the hope of an eventual profit, how would you feel about designing the service in a way that reduces exit costs to near zero? This would mean that “An owner who makes a bad call – like removing the block function say, or opting every user into AI training – will lose a lot of users”. The developing social media landscape being tied in the Generative AI bubble means this example in particular is one we need to take extremely seriously.

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