This is certainly a growing trend which was first started amongst end-users themselves, and slowly we've seen a few news media outlets also following suite. So far, only a very few government agencies have actually followed. Coming to mind are also The Netherlands. What is attractive for many organisations and agencies on Mastodon, is that...
I think the value in Mastodon rn is getting away from the algo. I think the lack of one does limit its marketability though. I never really liked Twitter but I know a lot of people who do who hate mastodon because of how complicated it feels and the lack of content.
I never felt it was too complicated, though the people unfamiliar with decentralization definitely get confused by the process of on boarding. The lack of content is still the issue for a lot of reasons. Mastodon’s search is straight up broken. Also it doesn’t show federations of users you’re following, it can definitely extend it’s social graph a lot more. They intentionally nerf it for dumb reasons thinking it somehow marginalizes people, it makes no sense.
Lemmy does do this and is why it feels a lot more exciting on Lemmy. It’s also why I pretty much abandoned Mastodon since most of my time is on Lemmy at this point.