Alphabet unit Google lost an appeal against a 2.42-billion-euro ($2.8-billion) antitrust decision on Wednesday, a major win for Europe's competition chief in the first of three court rulings central to the EU push to regulate big tech.
Although this fine may not necessarily have the full effect desired, it is a step that should also be extended to other countries and not just to the EU.
Although at least it has already been achieved, also with previous sanctions, that the rules of Google, Facebook & cia, in the EU are much more favorable to the user and competitors than in the US, where these companies roam freely.
Google’s failure is that it is equivalent to signing with the devil, if you want or need to use their services, undoubtedly of excellent quality for the most part and without real alternatives in many of these services. For this reason, it is important to encourage and invest in the development of services that can compete, to force Google to return to its original slogan ‘Don’t be evil’, which it has forgotten over the years.
Although this fine may not necessarily have the full effect desired, it is a step that should also be extended to other countries and not just to the EU. Although at least it has already been achieved, also with previous sanctions, that the rules of Google, Facebook & cia, in the EU are much more favorable to the user and competitors than in the US, where these companies roam freely.
Google’s failure is that it is equivalent to signing with the devil, if you want or need to use their services, undoubtedly of excellent quality for the most part and without real alternatives in many of these services. For this reason, it is important to encourage and invest in the development of services that can compete, to force Google to return to its original slogan ‘Don’t be evil’, which it has forgotten over the years.