Taylor Swift managed to drive record-breaking numbers to voter registration website Vote.org after urging her 232 million followers on Instagram to take action.
On Tuesday (19 September), hours after the pop star, 32, called on her US fanbase to register to vote in honour of National Voter Registration Day, Vote.org’s communication director, Nick Morrow, announced that “our site was averaging 13,000 users every 30 minutes”.
“Fun fact: after @taylorswift13 posted on Instagram today directing her followers to register to vote on @votedotorg, our site was averaging 13,0000 users every 30 minutes,” Morrow wrote on X/Twitter.
“13! Let’s just say her reputation for being a mastermind is very well-earned.”
Earlier that day, the “Anti-Hero” singer had posted to her Story, asking followers: “Are you registered to vote yet?
I’m not sure which biases you’re referring to. I enjoy listening to pop music from every era, but not every artist from every era. I just found TS’s music uninteresting some 10 years ago and haven’t bothered keeping up with her latest music. I found Meghan Trainor more interesting back in the 2010s, and I still think she’s interesting today.
But I’ll give her new music a listen, I’m always looking for new music to try.