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This is a common model in many parts of the world, but these small shops are usually run by big chains as well and come with a significant price mark-up compared to the larger supermarkets at the town periphery.
It is convenient for sure, but if you really calculate it you quickly realize that they are quite a rip-off.
The better model is probably to do group purchasing and direct deliveries from farm cooperatives to apartment complexes or similar methods.
ye, this has been the situation in almost all cities i lived in, and it’s by no means exclusive to amsterdam, but i like how this short video highlights the key points of the experience