YouTube is running an experiment asking some users to disable their ad blockers or pay for a premium subscription, or they will not be allowed to watch videos.
YouTube is going to have a lot of trouble enforcing this. Lots and lots of people out there are going to be immediately at work finding ways around this limitation.
There will be some cat-and-mouse games with blockers and anti-blockers, but the “Nash equilibrium” end result of online ads is that they will be spliced with the content into a single video stream before being sent to you. It’s not done now because it’s less work for youtube servers not to re-encode, but it can and will be done if youtube clients/browsers with addons keep ignoring downloading the ad video files, or download them but lie about playing them. We’ll come full circle back to television yet!
You’ll need a DVR for your YouTube. Ironically, when DVRs were a thing for TV, the most reliable method for automatically skipping commercial breaks was cutting out segments with increased sound volume profile XD
The other alternative is total DRM and a war against general computing. We already have HDMI with HDCP encryption in place, next YouTube will demand that only trusted code (that guarantees ads are played) authenticated via a TPM on authorized devices can access their video streams. Netflix and Amazon are already doing it. I can’t play either because my devices are too “free” for them.
YouTube is going to have a lot of trouble enforcing this. Lots and lots of people out there are going to be immediately at work finding ways around this limitation.
We’ll make some plugin that downloads the ad and tells Google it was “totally watched and stuff”.
“Say the product name into the mic to continue viewing the video”
Hah, that’ll be fun on my desktop… I don’t even have a microphone.
There will be some cat-and-mouse games with blockers and anti-blockers, but the “Nash equilibrium” end result of online ads is that they will be spliced with the content into a single video stream before being sent to you. It’s not done now because it’s less work for youtube servers not to re-encode, but it can and will be done if youtube clients/browsers with addons keep ignoring downloading the ad video files, or download them but lie about playing them. We’ll come full circle back to television yet!
You’ll need a DVR for your YouTube. Ironically, when DVRs were a thing for TV, the most reliable method for automatically skipping commercial breaks was cutting out segments with increased sound volume profile XD
The other alternative is total DRM and a war against general computing. We already have HDMI with HDCP encryption in place, next YouTube will demand that only trusted code (that guarantees ads are played) authenticated via a TPM on authorized devices can access their video streams. Netflix and Amazon are already doing it. I can’t play either because my devices are too “free” for them.