Intel drops ‘i’ processor branding after 15 years, introduces ‘Ultra’ for higher-end chips | Engadget
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Intel says it will be dropping the "i" from its processor branding after more than a decade.
  • patchymoose@rammy.siteEnglish
    18·
    2 years ago

    Drug dealer character Stringer Bell in ‘The Wire’ had a good scene where he talked about the business strategy of repackaging and renaming something when you are unable to raise the quality of a product. Just rename it and customers think it’s better.