Apple wants to trademark an image of an apple in Switzerland, and this could force a 111-year-old fruit company to change its logo.

Apple wants to claim depictions of actual apples.

  • speaker_hat@lemmy.oneEnglish
    0·
    2 years ago

    I hope they’ll win, so everyone will understand how stupid and propriety our era is and there is nothing we can do about it, just stupid along with it.

  • Emi@lemmy.blahaj.zoneEnglish
    0·
    2 years ago

    It isn’t even their logo, they are trying to copyright images of apples.

    “We have a hard time understanding this, because it’s not like they’re trying to protect their bitten apple,” Fruit Union Suisse director Jimmy Mariéthoz was quoted as saying by the outlet. “Their objective here is really to own the rights to an actual apple, which, for us, is something that is really almost universal… that should be free for everyone to use.”

      • Rinox@feddit.itEnglish
        0·
        2 years ago

        I think they tried to trademark it, like intel tried to trademark the number 86.

      • somniumx@kbin.social
        0·
        2 years ago

        me come from a dymensyon where they succeded. Yt ys really trecky to wryte nowadays, at least ef you’re not owner of an i©phone™.

  • 𝒎𝒂𝒏𝒊𝒆𝒍@lemmy.mlEnglish
    0·
    2 years ago

    Btw, why Apple still didn’t sue Nothing for their phone (1), the design of the LEDs on the back of the phone looks almost exactly like Apple logo

  • burningmatches@feddit.ukEnglish
    0·
    2 years ago

    Just to be clear, Apple isn’t asking the Swiss apple growers to change their logo. And it definitely isn’t forcing them.

    I assmue some journalist saw Apple making a very boring Swiss trademark application and decided to call up a local company with an apple in its logo to see what they thought about it. There’s zero chance the company will have to re-brand.

    The US apple industry uses an apple logo without any problem: https://usapple.org/

  • JiveTurkey@beehaw.orgEnglish
    0·
    2 years ago

    Can companies just fuck off with this. Monster energy does the same thing. Also fuck Apple.

    • TWeaK@lemm.eeEnglish
      0·
      2 years ago

      We’re talking about Apple here. Apple is the company that tried to enforce a patent on a rectangle inside if another rectangle with rounded corners.

  • grte@lemmy.caEnglish
    0·
    2 years ago

    If the article is accurate and Apple is trying to secure IP rights over, “images of apples,” surely no sane judge would rule in favour of such a wide ranging and foolish claim. I’m sure there are plenty of businesses who will be able to claim prior art over a picture of a damn apple.

    Incidentally I’m trademarking the sun and then going after the entire country of Japan. I hope you aren’t too attached to that flag.

    • zik@aussie.zoneEnglish
      0·
      2 years ago

      A few years ago I tried to register a domain name which included the word “purple”. I was told I couldn’t because HP had trademarked the word “purple” so it was off the list of registerable words. I pointed out that my domain was in no way related to their purple laptops and I was told tough, no-one could for any reason register any domain which included the word “purple” because HP now owned the dictionary word “purple”.

      I’m still annoyed about it to this day.

      • LizEnglish
        0·
        2 years ago

        Bullshit. They just don’t want to deal with the lawsuit even though HP would be 100% in the wrong. But we don’t have a justice system, just a legal system. If you got enough money you can make nearly anything the law.

  • OrangeCorvus@kbin.social
    0·
    2 years ago

    OK this happens in Switzerland, yeah, I don’t think they have any chance. If it would have been in the US, maybe but in Europe, it’s a lot harder if you want to bully another company.

  • fear@kbin.social
    0·
    2 years ago

    This just in, Apple sues the estate of 2000+ year old man for his depiction of an apple in Genesis, the popular and riveting first book in the collaborative effort written 2 millennia ago: The Bible.

    I reached out to Apple’s PR representative, I’ll let you know if they get back to me.

    • pushka@beehaw.org
      0·
      2 years ago

      Actually Moses was VERY prudent, and strategically didn’t use the exact word ‘apple’ only ‘fruit’ and ‘of the tree’ - because he knew apple would be a litigious bitch

      Now the serpent was more subtil than any beast of the field which the Lord God had made. And he said unto the woman, Yea, hath God said, Ye shall not eat of every tree of the garden?

      And the woman said unto the serpent, We may eat of the fruit of the trees of the garden:

      But of the fruit of the tree which is in the midst of the garden, God hath said, Ye shall not eat of it, neither shall ye touch it, lest ye die.

      And the serpent said unto the woman, Ye shall not surely die:

      For God doth know that in the day ye eat thereof, then your eyes shall be opened, and ye shall be as gods, knowing good and evil.

      • fear@kbin.social
        0·
        2 years ago

        Apple’s PR representative stated:

        If all apples are fruit, and all fruit are of a tree, then surely all fruit of a tree are apples. The world needs to understand that every fruit is our intellectual property now. We’ve earned that place with our iconic innovation. We’re currently in talks with Fruit of the Loom, and our team is confident that they will rebrand as ‘Of the Loom’. It’s a fresh, modern take for their products that will be mutually beneficial to both parties.

        I reached out to Fruit of the Loom’s PR representative, nothing yet.

  • cthonctic@kbin.social
    0·
    2 years ago

    Apple is a litigation company disguised as hardware sales. Steve “thermonuclear war” Jobs saw to this.