Jim Farley described Tesla's futuristic pickup truck as "a cool high-end product parked in front of a hotel."

SS: Tesla isn’t a brand or aesthetic for the everyman, and Ford thinks it can do much better brining electric vehicles to the mainstream American market

  • TimmyEnglish
    1·
    1 year ago

    They do, but never at the scale Tesla does. No legacy automaker would be fucking around with “autopilot” marketing language and overselling it so extensively, for example. They also tend to have a pretty good idea when their products will become available, unlike the cyber truck thus far