Claims that electric vehicles don’t have enough demand may be overblown.

A new study from GBK Collective, published Thursday, found that half of the more than 2,000 US car consumers they interviewed were considering either an electric or a hybrid car for their next vehicle purchase.

This far outweighs the current ownership trends found in the study. Only 14% of those surveyed already own a plug-in or hybrid vehicle of some kind. It’s another piece of evidence of a huge opportunity for EV manufacturers to home in on the needs of these green car-curious consumers.

“These are not the same kind of customers who created the initial EV market,” GBK President Jeremy Korst told Business Insider in an interview.

“These are later adopters, and because of that, they’re not as driven by innovation or even design,” Korst said. “They have more functional needs, and they’re much more pragmatic and thinking about the total cost of ownership both in price and in effort, like, ‘how do I charge so what’s that going to take? How much time is it going to take me?’”

      • Talaraine@kbin.social
        link
        fedilink
        arrow-up
        15
        arrow-down
        1
        ·
        10 months ago

        And China’s about to hit the market hard. You know, if you don’t mind them scraping your data.

        • Lumilias@pawb.social
          link
          fedilink
          English
          arrow-up
          13
          arrow-down
          1
          ·
          10 months ago

          If the 25% tariff on Chinese EVs went away, they would flood the American market just like Honda and Toyota in the 80s. We need a cheap sedan EV, and nobody is filling that segment in the US.

          • Lumilias@pawb.social
            link
            fedilink
            English
            arrow-up
            10
            arrow-down
            1
            ·
            10 months ago

            Fun fact: Tesla isn’t the biggest EV maker in the world. BYD is. Americans haven’t heard of them because Trump’s 25% import tariff on Chinese EVs made them untenable to import.

            American automotive companies are scared shitless of companies like BYD because they can come in like Toyota & Honda did in the 1980s and sell an EV sedan at a cheaper price than any American automaker can.

            Elon even admitted it today: https://www.foxbusiness.com/fox-news-global-economy/elon-musk-says-chinese-ev-companies-will-demolish-competition-without-tariffs

            • hark@lemmy.world
              link
              fedilink
              arrow-up
              3
              ·
              edit-2
              10 months ago

              I didn’t realize we had a tariff that high on Chinese EVs. It’s looking like Biden even wants to increase it https://www.reuters.com/world/us/biden-administration-explores-raising-tariffs-chinese-evs-wsj-2023-12-21/

              I remember when Trump did his trade war on China and people were screaming bloody murder about impeding free trade, but apparently democrats are all about it too. They’re more alike than people want to admit, at least when it comes to trade.

              • Tinidril
                link
                fedilink
                English
                arrow-up
                4
                ·
                10 months ago

                On foreign policy in general there is little difference between Democrats and traditional Republicans. On the other hand, Trump’s only guidestar on foreign policy was how much money a country spent at his resorts.

          • tryptaminev 🇵🇸 🇺🇦 🇪🇺@feddit.de
            link
            fedilink
            arrow-up
            13
            arrow-down
            8
            ·
            edit-2
            10 months ago

            2002 called. They want their stereotypes back.

            China caught up on developing and producing quality products themselves, while many western companies lacked innovation and just payed out dividends instead of investing into the future.

            • awwwyissss@lemm.ee
              link
              fedilink
              arrow-up
              8
              arrow-down
              1
              ·
              10 months ago

              I agree their capability has increased a lot, but i seems to me like most stuff I buy thats made in China is designed to fail.

              • ricecake@sh.itjust.works
                link
                fedilink
                arrow-up
                3
                ·
                10 months ago

                They make a lot of stuff in general. Chances are if you’re looking at the label for country of origin it’s not because it’s working fine.

                In general, they sell a lot of stuff that breaks fast because they have a lower price floor, so if you want to make cheap garbage, you can pay less for it in China.
                If you want something perfectly decent, it’s still cheaper because of the balance of trade, but it’s not as drastic.

                • awwwyissss@lemm.ee
                  link
                  fedilink
                  arrow-up
                  3
                  ·
                  10 months ago

                  Yeah, I’m not sure outsourcing so much manufacturing to a powerful, authoritarian state was such a good idea. T

                  Then again, the transnational corporations making the decisions only care about their investors. Supporting human rights and democratic countries was never important to them.