• Saff@lemmy.ml
    1383·
    10 months ago

    For the same reason I still called Alphabet - Google, and Meta - Facebook. I refuse to let large corporations just try and shake off their shitty past with a name change.

      • grue@lemmy.worldEnglish
        361·
        10 months ago

        See also:

        • Constellis Holdings, née Academi, née Xe Services, née Blackwater (mercenary group owned by right-wing politicians)
        • Altria, née Philip Morris (tobacco manufacturer)
        • CoreCivic, née Corrections Corporation of America (private prison operator)
        • Chiquita, née United Fruit Company and Cuyamel Fruit Company (overthrew the government of Honduras, among other things)
        • lars@lemmy.sdf.org
          12·
          10 months ago

          Having fallen in love with Carmen Miranda before reading La United Fruit Company stilllll sucks.

          Also add Blackwater to this list. Warcrimes and looting by American plutocratic mercenaries and now their name is not obviously pronounceable. They did an amazingly good [bad for everyone but them] rename.

          • grue@lemmy.worldEnglish
            6·
            10 months ago

            Also add Blackwater to this list.

            They’ve changed names so many times I guess you missed that it was already there:

            • Constellis Holdings, née Academi, née Xe Services, née Blackwater
        • lars@lemmy.sdf.org
          1·
          10 months ago

          Kinda shocked that the most hated company on Lemmy (Nеstlé) hasn’t tried their luck at this game yet

          • grue@lemmy.worldEnglish
            2·
            10 months ago

            I guess Nestlé isn’t hated enough by the general public yet. We need to step up our game.

    • ccunning@lemmy.world
      262·
      10 months ago

      I honestly think ‘X’ has more stink on it than ‘Twitter’ which is why I’ve been happy to start referring to it as ‘X’.

      I don’t think continuing to call it ‘Twitter’ hurts Elon one bit.

    • Katzelle3@lemmy.world
      231·
      10 months ago

      Didn’t the Alphabet rebranding happen because boomer investors were confused about which Google stock to invest in?

      • ricecake@sh.itjust.works
        45·
        10 months ago

        Theirs actually made a bit more sense. They didn’t try to actually get people to use the new name, because it was a business restructure, not a “brand” restructure.

        For business management purposes, it didn’t make sense for a search engine company to do things like “own a car company”. So they split the business units up and made things a little more organized. They ran into some name issues because the most recognizable face of the company is so strongly associated with search, and they didn’t want to mess with that, so they made a new name for the top.

        Companies do stuff like that all the time, but it usually doesn’t raise to public attention because it doesn’t happen to major brands, or hit the top level of the business.

        They still label all their stuff Google, and their stock ticker is still googl.

          • Balex@lemmy.world
            3·
            10 months ago

            Not quite. They are pushing it a little harder. You still have the Facebook website, but their branding for other things now has Meta more front and center (i.e. Oculus Quest -> Meta Quest)