On the day that the foundation of Craig Underwood’s business collapsed, he was on vacation—at the beach with his wife, daughters, and grandchildren in Hawaii.
It was November 2016, and the fourth-generation California farmer had just completed a perfect pepper harvest—another high point for a business, Underwood Ranches, that had grown exponentially over three decades on the strength of a single crop. As the sole supplier of the juicy red jalapeños for sriracha, Huy Fong Foods’ iconic fiery-red chili-garlic sauce, Underwood’s empire of peppers had spread from a 400-acre family farm in the 1980s to 3,000 acres across two counties outside Los Angeles.
Sriracha’s rise had by then become the stuff of business legend. That spicy, slightly sweet, good-on-everything sauce, in the instantly recognizable bottle with its white rooster emblem and bright green nozzle, was the brainchild of David Tran, who had first devised the recipe and sold the stuff in L.A. in 1980 as a Vietnamese refugee starting a new life for his family.
Tran’s business motto is “make product, and not profit,” but Huy Fong had become the No. 3 hot sauce brand in America—all as a private company, without selling even the smallest share to the country’s Big Food titans. At the time, Tran’s green-tipped bottles could be found in one in 10 American kitchens and on the International Space Station.
A couple of months ago, I broke down and opened my last bottle of the Huy Fong I had in stock. The best by date was January 2024 and I had no intention of selling it, so figured I’d enjoy one last round of the sauce.
In the past year and change, I’ve tried all the sauces that my local grocers carry in-store. I have settled on the Tobasco version. It’s different from Huy Fong brand and takes some getting used to the differences, but pretty much all the stores in my area carry it, the price is reasonable, and it has its own merits.
I’ve tried some of the more niche brands, but they tend to cost more and are harder to find or impossible to find in-store and honestly I’m just tired of looking and trying new ones all the time when it’s so hit or miss.
The worst sriracha I’ve tried (so far) is the Chickfila sriracha. It’s basically Asian inspired ginger flavored sugar syrup with no real redeeming quality in the context of sriracha sauce. If Huy Fong is your jam, this is pretty much the furthest thing away from that which you could possibly imagine.
I liked the OX brand. It isn’t as good as the OG but I found it to be a good replacement. I’ll give the tabasco a try tho
I don’t think I’ve seen that brand in stores in my area, but if I do, I’ll give it a try.
The Tabasco is a dumbed down version of sriracha. So don’t go in expecting it to be a perfect reproduction of the Huy Fong brand or you will be disappointed. It’s more garlicy, a bit sweeter, and not as hot. But at least it hasn’t been out of stock for a year+.
This is what a lot of local Thai places started using near me.