The newspaper referred to sales data from two real estate tracking firms, coupled with an analysis conducted by Columbia University economist Stijn Van Nieuwerburgh.
Examining a one-year period from when Trump was elected president in 2016, condos in Trump-branded buildings went from being sold at a 1% premium to being sold for 4% less than similar units without the logo, it found.
So all that Trump “brand value” he love to brag about amounts to a 5% defect to anything he puts his name on.
I’m surprised it’s only a 5% value hit. Says a lot about the desperate state of NYC real estate though I suppose.
It only costs so much to tear his name off the side of the building.
There might be contracts that make it hard to remove in some cases. This tenant board had to sue to get it removed off their building in 2018:
A lot of buildings have successfully taken it off though.
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He’s trying to stop the leaking and have more people try to unload his branded products.
Can we band together to buy Trump Tower just to rename it Fat Dump Tower?
Well, I know that f*cker needs money to pay his judgments, so I low-ball him. Leverage. It’s the art of the deal.
Does that mean he doesn’t actually own the buildings with his name on it?
Some of them he rents out his name, but some he owns.
