A trial program conducted by Pornhub in collaboration with UK-based child protection organizations aimed to deter users from searching for child abuse material (CSAM) on its website. Whenever CSAM-related terms were searched, a warning message and a chatbot appeared, directing users to support services. The trial reported a significant reduction in CSAM searches and an increase in users seeking help. Despite some limitations in data and complexity, the chatbot showed promise in deterring illegal behavior online. While the trial has ended, the chatbot and warnings remain active on Pornhub’s UK site, with hopes for similar measures across other platforms to create a safer internet environment.
For porn in general, yes - I think the data is rather clear. But for cp or related substitute content it’s not that definitive (to my knowledge), be it just for the reason that it’s really difficult to collect data on that sensitive topic.