G/O Media, a major online media company that runs publications including Gizmodo, Kotaku, Quartz, Jezebel, and Deadspin, has announced that it will begin a “modest test” of AI content on its sites.
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The trial will include “producing just a handful of stories for most of our sites that are basically built around lists and data,” Brown wrote. “These features aren’t replacing work currently being done by writers and editors, and we hope that over time if we get these forms of content right and produced at scale, AI will, via search and promotion, help us grow our audience.”
All these AIs are going to produce is incoherent, poorly written, unresearched puff pieces abaut topic-adjacent garbage. In other words, we won’t even be able to tell when the switch happens.
Soo… Nothing really changes right?