It depends, really. Unless you have a niche presence and have actually made it, we’re all just John and Jane Does. I don’t see this as “popularity,” we just got really lucky with some posts or we’re articulate with our arguments.
Don’t take it too seriously, live your life more than the guy who’s spending his on social media.
But muh free service!
I’m sad it’s gone but I’m not gonna pretend like it’s the end of the world.