I’m fond of this one in particular because “They’re putting chemicals in the water that turn the frogs gay!” is both one of the craziest sounding things Alex Jones has said, one that was literally memed on for years as THE example of how nuts he is and also one that’s technically true.
Good ideas, but terrible messaging. For example, imagine you wanted to sell Appalachia on the idea that the coal market is in decline so we should look at expanding other market sectors in the region so the entire region doesn’t increasingly resemble dead mine towns as time goes on. What’s the single worst possible way you could try to express that idea to those people?
“I’m going to put a lot of coal companies and coal miners out of business” - Hillary Clinton, 2016.