This is what happens when a digital rewrite is on the critical path of a physical product.

Physical product development is a behemoth. Manufacturing, certification, marketing, shipping, warehousing, contracts with retailers, etc. all add up to mean that, past a certain point in the project, the product is gonna launch whether the digital side is ready or not.

If the C-level/VP-level folks aren’t willing to tailor the product roadmap to allow for a safe rewrite effort, you’re pretty much guaranteed this outcome.

(Options are either keep the new product on the back burner until after the rewrite settles, or launch the product without IoT support at first. But you gotta plan for these up-front so you don’t mess up your product’s legal claims.)