A spreadsheet on ad platform Xandr’s website revealed a massive collection of “audience segments” used to target consumers based on highly specific, sometimes intimate information and inferences.
Not posting an archive story because this is an interactive data story and can’t be fully captured any of the archivers.
Anyone try requesting their own ad profiles from the data brokers listed near the end? I’m curious, but I also don’t trust giving them any personal data to verify my identity…