Jim Farley described Tesla's futuristic pickup truck as "a cool high-end product parked in front of a hotel."

SS: Tesla isn’t a brand or aesthetic for the everyman, and Ford thinks it can do much better brining electric vehicles to the mainstream American market

  • archomrade [he/him]English
    5·
    1 year ago

    If he was talking about a Ford Transit then sure, those are for working people (still absurdly expensive). But Ford trucks are for suburban wine moms.

    And suburban beer dads