“The InMarket Apps have been downloaded onto over 30 million unique devices since 2017,” reads the FTC complaint against InMarket Media.

“Respondent also makes the InMarket SDK available to third party app developers, and it has been incorporated into more than 300 such apps which have been downloaded onto over 390 million unique devices since 2017.”

The FTC complaint says InMarket maintains 2,000 categories of distinct “audiences” which tracked people fall into, including “Christian churchgoers,” “wealthy and not healthy,” and “parents of preschoolers.”

Ultimately, the FTC deems InMarket’s five-year data retention policy overly excessive for targeted advertising, significantly elevating the risk of misuse and exposure.