ghariksforge@lemmy.world to Technology@lemmy.worldEnglish · 2 years agoAdvertising revenue in Twitter crashes by 50%lemmy.worldimagemessage-square162fedilinkarrow-up173arrow-down18file-textcross-posted to: doingmypart@lemmy.world
arrow-up165arrow-down1imageAdvertising revenue in Twitter crashes by 50%lemmy.worldghariksforge@lemmy.world to Technology@lemmy.worldEnglish · 2 years agomessage-square162fedilinkfile-textcross-posted to: doingmypart@lemmy.world
minus-squareEnbieBies@lemmy.mllinkfedilinkEnglisharrow-up1·2 years agoTargeted ads are more expensive. They need to develop an algorithm for it and the advertiser gets possible higher turnover since it’s no longer random people.
minus-squareBrooklynMan@lemmy.mllinkfedilinkEnglisharrow-up1·2 years agoplus, twitter could track the impressions and conversion rates, so they could charge even more for that, too.
Targeted ads are more expensive. They need to develop an algorithm for it and the advertiser gets possible higher turnover since it’s no longer random people.
plus, twitter could track the impressions and conversion rates, so they could charge even more for that, too.