As Twitter ditches its iconic branding in favor of owner Elon Musk’s favorite letter “X,” its open source competitor Mastodon is once again seeing usage numbers soar.

  • User_4272894@lemmy.world
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    2 years ago

    I can fathom no world where you’d want to trade away a multi billion dollar brand for a new brand you literally can’t SEO. What, you think your brand is gonna be more impressive that the generic variable, and a part of the alphabet?

    “Follow me on Twitter” becomes “follow me on X”? “You should tweet that” becomes “you should X that”? The little blue bird on every shop window, website, and business card becomes a stylized letter that, hopefully, doesn’t look so threatening on the next iteration?

    It’s a textbook case of brand destruction. I almost regret never making a Twitter in the first place, just so I could quit today, or at any of the hundred days in the past year where it got inexplicably worse without reason.

  • katy ✨@lemmy.blahaj.zone
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    2 years ago

    If you want greater adoption, especially for Twitter users, then we should be evangelising Misskey and Calckey/Firefish over Mastodon, especially given the feature set more closely mirrors Twitter.

  • Beefalo
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    2 years ago

    That’s a bummer, hang in there Mastodon, keep bloomscrollin

    Hopefully a massive influx of Twitter jerks doesn’t kill what makes Mastodon a nice place in the first place.

    • Rentlar@lemmy.ca
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      2 years ago

      Quick, someone create a Mastodon Frontend Twatter that uses different logos than X yet seems oddly familiar…

      • tabular@lemmy.world
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        2 years ago

        That rebranding seems to me as just hiding past misdeeds. I’m not charitable enough to take apologies from companies at face-value, there would need to be some effort to explain and show change too.

    • ren (a they/them)@lemmy.world
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      2 years ago

      Most rebrands keep an element of the original or adopt how the customer refers to it. Think Dunkin dropping “Donuts” and Kentucky Friend Chicken becoming KFC.

      All good.

      But for Dunkin Donuts to suddenly rename itself “Place” - not so good.

  • ComeHereOrIHookYou@lemmy.world
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    2 years ago

    What makes this even better is that apparently Mark Zuckerberg / Mets owns trademark for the X logo.

    You know what that means! Millionaire monkey money fight!

  • Clbull@lemmy.world
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    2 years ago

    Gonna play devil’s advocate here.

    If Elon is truly able to turn The App Formerly Known As Twitter into an ‘everything app’ that’s actually worth using, this could be a bone-headed move that pays off in dividends. It depends on what he plans to introduce to X within the next year or two. Transforming X into a messaging app won’t be enough.

    Musk’s line of thought here isn’t completely asinine. Let’s not deny that superapps like LINE, WeChat, Alipay, Taobao and others exist, and absolutely dominate the digital landscape in their own regions.

    Problem is, Twitter already has stiff competition. Threads is by far its largest competitor, and the moment Zuckerberg implements hashtags and trending topics, X is going to hemorrhage users.

    This is honestly the direction Steve Huffman should’ve taken with Reddit instead of jacking up API prices and gouging every third-party app out of existence. Imagine if RPAN became a legitimate monetized mobile livestreaming platform instead of some dumb social experiment with seriously limited broadcasting times/broadcasters at once, or if Spez allowed content creators to sell access to premium content á la Tumblr Post+, Fansly, Patreon or OnlyFans. Enough e-girls have been astroturfing the shit out of Reddit to plug their paywalled collection of nudes, so may as well cut out the middle-man and drive OF out of business.

    • katy ✨@lemmy.blahaj.zone
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      2 years ago

      Facebook already tried to do the “everything app” and it failed in the US.

      And Mark Zuckerberg is a million times more competent at business than Elon.

    • Shikadi@lemmy.sdf.org
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      2 years ago

      That makes sense until you realize he already made a company called x.com that failed, and it’s the source of his fortune

    • MudMan@kbin.social
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      2 years ago

      Yeah, you know what those have in common? They all started providing one service more successfully than anyone else on that market and slowly accreted functionality in the absence of a popular local dedicated service. Twitter is not that, was never going to be that, and it is not becoming that, certainly not with a skeleton crew. The same goes for Reddit, which was certainly bigger than people think but not big enough to pull that move. It may have grown into a OF alternative specifically, just from having a foot on that business already, but that’s about it.

      We do have one of those “everything apps” here, though. It’s called Facebook. Terminally online people don’t realize, but there are millions of people right now buying and selling used stuff, dating, watching videos and exchanging business information over it, even without accounting for the rest of the Meta ecosystem.

    • assassin_aragorn@lemmy.world
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      2 years ago

      Musk’s line of thought here isn’t completely asinine. Let’s not deny that superapps like LINE, WeChat, Alipay, Taobao and others exist, and absolutely dominate the digital landscape in their own regions.

      It isn’t a bad thought, but it should be quickly apparent that an American equivalent might not work. The West isn’t the same as those regions. There’s a complex interplay of culture, history, and the current market scene. A good business person would recognize the possibility that it might not work and just do exploratory work. Musk in his arrogance thinks he can make it happen regardless

    • ttmrichter@lemmy.world
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      2 years ago

      If Elon is truly able to turn The App Formerly Known As Twitter into an ‘everything app’ that’s actually worth using…

      That opening conditional (emphasis added) is carrying a whole lot of weight…

    • Flying Squid@lemmy.world
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      2 years ago

      How many people would trust Elon Musk with their banking details? I doubt enough to make the $44 billion worth it.

      • ttmrichter@lemmy.world
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        2 years ago

        I wouldn’t trust Musk to tell me the time of day without double-checking on at least three other clocks to make sure.

      • SpaceCowboy@lemmy.ca
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        2 years ago

        Yeah, how bad does it reflect on someone’s credit report if they don’t pay their rent and other bills for many months?

        Maybe that sort of thing doesn’t count on the credit report for a billionaire (because they don’t have to follow any rules), but it counts for most people.

        I wouldn’t even trust a thin dime with Elon Musk given the way he operates.

  • WhoRoger@lemmy.world
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    2 years ago

    Is that why I’ve seen more people today wanting to bitch about politics in completely random threads?

  • Squidquid@lemmy.world
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    2 years ago

    Can anyone help explain how to find content worth following on Mastodon? I made an account today and despite going through the #explore category I’m finding it difficult to find content or people I want to follow. The few things I’ve found end up just being Lemmy communities which kind of defeats the purpose of having a mastadon account at all… maybe it’s because I never had a Twitter, but the Lemmy/reddit/forum layout makes much more sense to me

    • Kaldo@kbin.social
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      2 years ago

      Unfortunately this is not the fault of mastodon, its community or tech behind it as much as … nobody from twitter actually moving to mastodon. There aren’t many big influencers, companies or content creators on mastodon so your feed is just random people talking about random stuff. The lack of algorithm doesn’t help either since someone’s random showerthoughts have the same chance of showing up for you as does something trending that you’d actually be interested in.

        • Kaldo@kbin.social
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          2 years ago

          And then I get even more random irrelevant crap because everyone talking about their latest rp adventures in stardew valley tags steam, gaming, indiegaming and other general hashtags.

      • khajimak@lemmy.world
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        2 years ago

        Yep, everyone I followed on Twitter went to Bluesky, some made accounts on Mastodon, but none of them stuck around

    • TORFdot0@lemmy.world
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      2 years ago

      Sportsbots.xyz host mirrors of the popular sports writers. I follow thurrott from twit apple insider and 9 to 5 max. Tech meme is good for tech news headlines. I fill krebs on security as well. It’s better than twitter because it’s chronological and not algorithm fed

    • Jupiter Rowland@hub.netzgemeinde.eu
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      2 years ago

      @Squidquid Option #1: Search for a hashtag. If it exists, and it’s halfway active, follow it. No, I’m not kidding you, you can do that on Mastodon.

      Option #2: the people section on fediverse.info.

      Option #3: No matter which instance you’re on, go to mastodon.social with your Web browser and search it for interesting hashtags. This may reveal to you more people who are interested in those topics/write about those topics.

      Also, if you want to learn more about the Fediverse beyond Lemmy (and beyond Mastodon, for that matter), go follow fediversenews@venera.social. It’s a public forum on Friendica. You’ll learn soon enough what Friendica is.

    • MaxPow3r11@lemmy.world
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      2 years ago

      It depends on what you are into. If you like anime (for example) you could try something broad like # (anime) [no spaces and such] & then see what other hashtags people are using from there. The same with music or something. That’s what I do at least. There might be better ways but a lot of times people are into similar stuff and that can lead down different paths as well.

    • pumpensumpf@discuss.tchncs.de
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      2 years ago

      One idea is to browse the hashtag #introduction and follow people whose introductions sound promising to you. The hashtag #FediTips might also be useful. If you want to follow scholars and scientists, there is this list grouped by discipline: https://github.com/nathanlesage/academics-on-mastodon And in general, you can follow hashtags on Mastodon, e.g. “#bloomscrolling” for pictures of plants.

    • penguin@sh.itjust.works
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      2 years ago

      I’m interested to know which accounts to follow for lemmy news. Seems like a natural place to go when having trouble connecting like I did with fmhy before and shit just works recently.

    • xapr [he/him]@lemmy.sdf.org
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      2 years ago

      It takes some effort to build up and shape your Home feed on Mastodon. One good starting point is to search for hashtags that you’re interested in, like #sports or #gamedev or whatever. It may take some trial and error to find the most popular hashtags being used in your topics of interest. Once you find the hashtags with stuff that’s interest to you, follow those hashtags so you will continue to discover new people and posts in those topics in your Home feed. Once you find interesting people posting in those hashtags, follow them. The name of the game on Mastodon is to follow, follow, follow. I’ve heard it said that your feed will get pretty good when you follow around 200 people or so.