In the unironic way. I expected it to exist in some form, but being this formalized? wow.
Anyway it’s apparently still a thing https://inspirationalwomenseries.com/mail-order-bride-sites/ 
And you used to be able to get them from Ukraine! https://www.imdb.com/title/tt3249478/
I was gonna say the text for the “ad” looks way too clean and straight, and doesn’t match the artifacting of the rest of the image.