The level of Google Analytics blockage varies by industry, audience, the device used and the individual website. In a previous study, I’ve found that less than 10% of visitors block Google Analytics on foodie and lifestyle sites but more than 25% block it on tech-focused sites.
But how about a very tech-heavy website with a tech-savvy audience of hackers, developers and the like? How many visitors do sites that use Google Analytics miss out on from referral sources such as Hacker News or Reddit?
But how do they block google analytics?
Good question but the article doesn’t really answer that other than tech-heavy audiences use adblockers and privacy-friendly browsers.
Advanced tracking protection in FF blocks it.
Similarly uBlock and many other privacy extensions block it on all browsers. I’m not sure but I guess Brave blocks it also by default.