It’s hard to tell if the problem really is solely that the family audience isn’t interested to go to the movies anymore, because Elemental’s proposition feels thoroughly unexciting to me. Pixar has historically attracted audience with surprising new characters as well rich, well researched settings. Elemental absolutely does not sound like it has any of this.

It wasn’t terrible, but it wasn’t great. Could have been edited down to 45 minutes and released straight to Disney+.

It was beautiful to look at though.

Maybe kids just aren’t into the movie theater experience anymore.