Consumers expect brands to be inclusive, so pumping the brakes on inclusive marketing is bad for business.
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I share the viewpoint that, as an employer, your team should reflect the demographic you are trying to serve but it goes further than just that. Serving a demographic that you dislike or despise is a sure way to have tonedeaf communications and the outcomes that ensue. As a person, you should not have to choose products or services based on whether the CEO and company materially or substantively support your worldview.
Another fine example of the “silent majority” being out of touch with reality
