Reddit’s advertising revenue grew to $315.1 million, while “other” revenue reached $33.2 million on account of “data licensing agreements signed earlier this year.” Both Google and OpenAI have cut deals with Reddit to train their AI models on its posts.
In a letter to shareholders, Reddit CEO Steve Huffman attributed the recent increase in users to the platform’s AI-powered translation feature. Reddit started letting users translate posts into French last year before expanding to Spanish, Portuguese, Italian, and German. Now, Huffman says Reddit plans to expand translation to over 30 countries through 2025.
A couple months ago, I logged into an old Reddit account. It only took a few minutes of scrolling before it happened.
I had to scroll back up and try again, and record my screen so I could doublecheck my count later.
35 ads or “recommended” posts (i.e. not from anything I subscribed to) in a row.
I’m curious what that means for the overall percentage of the average user’s feed.
I know this might sound a little condescending, but why are you torturing yourself by not using an adblocker?
Yikes.