Reddit’s advertising revenue grew to $315.1 million, while “other” revenue reached $33.2 million on account of “data licensing agreements signed earlier this year.” Both Google and OpenAI have cut deals with Reddit to train their AI models on its posts.

In a letter to shareholders, Reddit CEO Steve Huffman attributed the recent increase in users to the platform’s AI-powered translation feature. Reddit started letting users translate posts into French last year before expanding to Spanish, Portuguese, Italian, and German. Now, Huffman says Reddit plans to expand translation to over 30 countries through 2025.

    • Jure Repinc@lemmy.ml
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      4 hours ago

      Well and behind it is stealing other peoples’ work (posts and comments, moderation and administration) and selling them as yours. The oldest capitalist criminal trick in the book: privatization AKA primitive accumulation AKA enclosure of the commons.

      • SturgiesYrFase@lemmy.ml
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        5 hours ago

        I mean, to be fair, I’m nearly positive that the Reddit T&Cs will have said they retain rights to anything posted there for ages. And the AI bubble is already showing signs of deflation or bursting coming not too far down the line. Let them enjoy their first and hopefully only profitable year.

        • Kichae@lemmy.ca
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          4 hours ago

          No one is arguing that they don’t have the legal right.

          But they believe they have the moral right, and they do not.

          • SturgiesYrFase@lemmy.ml
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            4 hours ago

            I never was arguing against that. Also I’m pretty sure their moral compass was pushed by the feds until he topped himself, so nothing about their bullshit has surprised me since.

      • Sabata@ani.social
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        5 hours ago

        It’s almost like human communication is not supposed to be a product or something…

    • qupada@fedia.io
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      4 hours ago

      Indeed, you will note that they carefully chose the moniker “Daily Active Uniques” and not “Daily Active Users”.

      I think that speaks volumes, as humans are definitely harder to retain.

  • kibiz0r
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    6 hours ago

    A couple months ago, I logged into an old Reddit account. It only took a few minutes of scrolling before it happened.

    I had to scroll back up and try again, and record my screen so I could doublecheck my count later.

    35 ads or “recommended” posts (i.e. not from anything I subscribed to) in a row.

    I’m curious what that means for the overall percentage of the average user’s feed.

  • Hnery@feddit.org
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    4 hours ago

    Really wonder how they plan to increase their revenue on the AI training data, especially now that a significant amount of their data is “poisoned” by the models they try to train

  • Lvxferre@mander.xyz
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    5 hours ago

    As I often mention in other communities, this smells like value exploitation from a distance. Value exploitation typically generates a peak of profit in the short term, but it makes losses even harsher in the long run.

    As such I don’t think that Reddit is getting “bigger”. That profit is like someone who lives in a wooden house, dismantling their own home to sell it as lumber; of course they’ll get some quick cash, but it’s still a bad idea.

    In a letter to shareholders, Reddit CEO Steve Huffman attributed the recent increase in users to the platform’s AI-powered translation feature.

    Let’s pretend for a moment that we can totally trust Huffman’s claim here. Even human translations often get some issues, as nuances and whatnots are not translated, and this generates petty fights, specially in a younger userbase like Reddit’s; with AI tendency to hallucinate, that gets way worse. And even if that was not an issue, a lot of content is simply irrelevant for people outside a certain regional demographic.

  • Kratzkopf@discuss.tchncs.de
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    5 hours ago

    I’m looking forward to LLMs copying the gibberish german communities like to use. It is very common there to translate things word for word without any regard for correct german grammar or understandibility.

  • Megaman_EXE@beehaw.org
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    4 hours ago

    Such a shame it turned out the way it did, but the writing was on the wall. Every single reddit announcement thread was a shit show aha. I guess in a way they were transparent about only being in it for the money. Their actions were always consistent